In popular usage, “marketing” is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning of the practice and science of trading.
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“Marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit your business.“
Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research.
If you are planning a corporate event, like a product launch, an official opening, a conference or trade fair, Southern has the experience to make this a success by applying our managerial skills as well as
a strong sense of marketing and branding.
Because of the sheer diversity of activities and services we offer as a creative communications company Southern effectively project manage a whole range of elements involving both outsourced and
bought in specialist services; in addition to our own comprehensive list of client services to create a very unique marketing mix. We have brought the concept of project management to a level where
we are effectively a ‘one stop’ ideas shop providing every possible communications solution required.
Your company’s image is determined by how it is perceived by the public. Effective management of external communications ensures a favourable corporate image is maintained.
Public Relations is the management function of planning and sustaining two-way communications between you and your various audiences. It is about the management of communication relative to
identity and reputation. It should be strategic and goal driven and work to pre-defined objectives.
Public Relations evaluates public attitudes, identifies policies and procedures and executes an agreed programme of action to maintain public understanding and acceptance.
A good image is a pre-requisite for the survival and long term success of any organization.
Public Relations can play an active part in both defining and projecting your business, so that it reflects the genuine achievements and contributions made.